Music Video Primary Research: Develop And Realize

Questionnaire: 

This is a table showing the results of a questionnaire that was constructed and given to seven individuals: 

Question	Answer/ Result
What is the main reason you watch a music video? Because I like the song Because I like the artist To see visuals that go with the song Other	3 people 1 people 2 person 1 people
What Types of music videos do you prefer? Music videos with a narrative Animated music videos Studio based music videos Music videos with live footage of the artist Other	3 people 1 people 1 people 2 people 0 person
Which music video from 2011 to 2012 so far have you enjoyed and remembered the most and why?	Person 1: Gotye (somebody that I use to know)     because of its stop motion feature and uniqueness Person 2: Adele (Rolling In the deep) because it goes well with the song and it simple yet interesting Person 3: LMFAO (party rock anthem) because it fun, entertaining and lively Person 4: Gotye (somebody that I use to know) because it stands out from the typical pop, clubby music videos these days Person 5: Beyonce (run the world girls) because it powerful and exciting to watch, her dance moves are fantastic and she looks stunning In it. Person 6: Rihanna (we found love) because it crazy, upbeat, fast and get you jumping and it has a storyline the matches the song Person 7: The Killers (Human) because it artistic and complicated, it not the kind of music video you understand by looking at it once.
If you were to make a music video, which of the following options would you choose as the type of your music video? Animation Music Video Music Video With a narrative Music Video with live footage of artist/ band Abstract Music Video Studio Based Music video	1 person 3 people 2 people 0 person 1 Person

Graph: 

This is a graph showing the results of a question I asked the seven individuals that took part in the Questionnaire  (the question was similar to one that was asked in the questionnaire but with more detail. 

From the questionnaire and the graph, I can see that most people watch music videos because they have an interest with the song, and seeing the music being turned into a visual media type is exciting. A majority of people (3 people) like music videos with a narrative, I also prefer music videos with a narrative or for them to have a certain connection with the lyrics because when you listen to music, the lyrics make you build a picture or story in head and its interesting to see what another person imagines when they here that music, like reading a book and then seeing it turned into a film. I found that two people where impressed by the music video by Gotye (somebody that I use to know). 

Interviews (monologue): 

Thando Mmbo:

I prefer a music video with a narrative because if the song is good, then having a good music video to go with it makes it more interesting. I like the music videos to have a beginning, middle and end like a film because you can only hear music, and music videos make the music visible. I visuals to match the tempo and speed of the music, for example; if the song is upbeat, then I like to see some good choreography in the video. One music video that has caught my eye in the past is a ‘Biggy Smalls’ video but I have forgotten the name of the song, but in the music video he uses kids and it’s almost like a parody of a typical hip-hop music video. I like this because it funny, cheeky, entertaining and yet very smart.

Jenny Fromdebloc:

I like when music videos are random and don’t have a narrative; I think that having a beginning, middle and end to music video defeats the purpose of one. I think that a film structure of beginning, middle and end should stay in in films; I think that music doesn’t often tell a story, but it expresses an emotion and I like a music video to express an emotion rather than tell a story, I could always just watch a movie for that. A music video that caught my eyes in the past is ‘Dani California’ by ‘Red Hot Chilli Peppers’, I love its random, it’s weird and fun like the song, it doesn’t have a story yet it allows you to make your own, to me that’s what I like a music video to be like

Ryan Miles:

I don’t really watch music videos or pay any attention to them when I see them unless I love the song or the artist, but judging from what I see I like my music videos to feature the band or have live footage of the artist like ‘Beyoncé’ ‘end of time’ video because that just makes more sense to me. The music video to the song ‘American Idiot’ by ‘Greenday’ really caught my eye because I love greenday and the song is controversial and it the video they rock out like they do on stage, but they turned everything green, which I thought was awesome. 


Annie Rose:

With solo artist I prefer a video with a narrative, but with a band I prefer live performances or live footage because it makes it more interesting and exciting to watch. Depending on the song, the structure of the music video doesn’t matter to me. I like to see actual footage of live performances and good choreography in music videos .Beyoncé single ladies has caught my eye in the past because the performance has now become an iconic choreographic dance

Ben Levi:

I prefer music videos with narrative because it looks better its more interesting. I prefer music videos to be random and not have a structure, because its more interesting. In music videos I like to see, creativity and unreal things, I like it to be a bit fantasy like (in reference to hip hop music videos). In the past I liked Lambrinth ‘Earthquake’ because of the special effects and it looks really cool.